Eric Church is doing everything he can to stop scalpers from depriving his fans of tickets to his shows. Eric has cancelled his largest amount of tickets that he feared may reach the secondary market. A sum of over 25,000 tickets. Wow.
Anyone who works in the touring industry will tell you that the ticket scalping market is detrimental to the overall experience of dedicated fans. Tickets on the secondary market usually go for double or triple the price of their original value and makes it harder not only for fans to get tickets but for artists to accurately gauge interest or even interact with their fans. Eric Church is pretty against the whole thing.
“”They buy thousands of tickets across the U.S., not just mine, and they end up making a fortune,” Church said in an interview. “They use fake credit cards, fake IDs. All of this is fraud.”
Church’s 60 City tour is billed as one of the years 10 top tours and ticket prices are averaging around 60 dollars apiece with scalpers selling them anywhere from 150-300 dollars.
“We’re getting better at identifying who the scalpers are,” Church said. “Every artist can do this, but some of them don’t. Some of them don’t feel the way I feel or are as passionate.”
This is the largest amount of tickets that Eric has cancelled and he’s assured fans that his team is working harder and harder every day to identify scalpers and make sure that his fans can come see his show at face value.